Special Presentation

Special Presentation: Land in Lancaster: Countywide Talent Attraction & Retention Initiative

Pictured left to right: Marshall Snively, President of Lancaster City Alliance; Molly Crouser, Lancaster Chamber Director of Events & Partnerships; Justin Johnson, Lancaster Chamber Director of Marketing & Communications; Dave Aichele, Executive Director of the Downtown Investment District (DID)

Land in Lancaster is a countywide initiative focused on attracting and retaining talent by showcasing all that Lancaster County has to offer. This presentation highlights how businesses and community partners can leverage the initiative to strengthen their workforce pipeline, support employee relocation and retention, and collectively invest in the region’s long-term economic vitality.

Here’s ways to connect with the Land in Lancaster team:

  • Follow us on Instagram & share info about the initiative to your community groups/contacts/networks!
  • Take our surveys: Testimonials of Returners to Lancaster County and Testimonials of Transplants to Lancaster County.
  • Do you have photos of Lancaster County you’d like to share with us that we could use on the website, in promotion, or on social? Email those to mcrouser@lancasterchamber.com
  • Be a Cheerleader – Join us on August 1 as we launch the initiative – help us share it!

Presentation: Are You MIA on Google?

Pictured left to right: Marshall Snively, President of Lancaster City Alliance; Adam Grim, Director of Operations at Launch Kits; Dave Aichele, Executive Director of the Downtown Investment District (DID)

Our recent Merchant Meeting featured a highly engaging presentation by Adam Grim, Director of Operations at Launch Kits. Adam, a frequent presenter at our events, delivered another stellar session titled “Are You MIA on Google?” The room was filled with eager attendees, all focused on learning how to stop playing hide-and-seek with potential customers.

 

Adam’s expert guidance on how to claim, optimize, and leverage Google profiles truly resonated with the audience. Attendees walked away armed with the knowledge to boost their visibility, drive more traffic, and increase sales by dominating local search results. The energy was palpable as business owners took note of the practical steps Adam shared to help their businesses stand out online.

 

This session proved to be a powerful reminder that it’s time to step out of the shadows and make an impact where it counts. We’re grateful for Adam’s continued support and insightful contributions to our Merchant Meetings.