Meeting Agenda

Lancaster City Merchant Committee Meeting

Wednesday, July 16, 2025

8:30 a.m. to 10:00 a.m.

The Ware Center│Binns Room

 

    1. Introductions/Announcements: Marshall Snively, President, Lancaster City Alliance
    2. Member Spotlight: Happy Happy Joy Joy presented by Jean Marie Merkle
    3. Special Presentation: Land in Lancaster: Countywide Talent Attraction & Retention Initiative – Land in Lancaster is a countywide initiative focused on attracting and retaining talent by showcasing all that Lancaster County has to offer. This presentation will highlight how businesses and community partners can leverage the initiative to strengthen their workforce pipeline, support employee relocation and retention, and collectively invest in the region’s long-term economic vitality. Presented by Molly Crouser, Director of Events & Partnerships, and Justin Johnson, Director of Marketing & Communications, Lancaster Chamber.
    4. Presentation: Are You MIA on Google? This session will show you how to stop playing hide-and-seek with potential customers and start dominating local search results. Learn how to claim, optimize, and leverage your Google profile to boost visibility, drive traffic, and increase sales. Don’t let your business be MIA—it’s time to show up and stand out! Presented by Adam Grim, Director of Operations at Launch Kits
    5. Member Intra Marketing Committee Report
    6. Open Discussion

PLEASE NOTE: Our next Merchant Meeting will be on Wednesday, August 20, in the Binns Room.

As a non-profit organization, the Lancaster City Alliance relies on the support of our generous corporate sponsors by demonstrating their commitment to the City’s collective good through their investment in what we do.
Thank you to our Legacy Sponsors:

Executive Sponsor:

Our 15 Visionary Sponsors show their dedication to the City’s shared success by supporting the Lancaster City Alliance.