Meeting Agenda
Lancaster City July Merchant Meeting Agenda
Wednesday, July 15, 2026
8:30 a.m. to 10:00 a.m.
Binns Room│Ware Center for the Arts
- Introductions/Announcements: presented by Marshall Snively, President, Lancaster City Alliance.
- Member Spotlight: Wellness In Hand LLC, presented by David Wenger.
- Special Presentation: Reaching More Travelers With Discover Lancaster Join us for a summary of the 2025 economic impact data for area tourism and information on Discover Lancaster’s latest visitor initiatives. Engaging with these promotional efforts, as well as the organization’s collaborative work with Visit Lancaster City and various stakeholders, will help continue to drive a successful 2026! Presented by Jeff Vasser, President & CEO of Discover Lancaster.
Presentation: Visit Lancaster City: Turning Experiences Into Opportunity. By creating memorable experiences for visitors and residents alike, Visit Lancaster City helps drive foot traffic, increase local spending, and strengthen the city’s small business community. Through events, marketing, partnerships, and placemaking efforts, we transform engagement with Lancaster into meaningful economic opportunities for local businesses and neighborhoods. Presented by Kristen Simon, Bureau Chief of Tourism, and Ruby Mundok, Social Media and Tourism Marketing Manager for the City of Lancaster.
- Member Intra Marketing (MIM) Committee Report presented by Kathlene Carroll Sullivan.
- Open Discussion.
PLEASE NOTE: Our next Merchant Meeting will be held on Wednesday,
August 19, 2026, in the Binns Room at the Ware Center for the Arts.
As a non-profit organization, the Lancaster City Alliance relies on the support of our generous corporate sponsors by demonstrating their commitment to the City’s collective good through their investment in what we do.
Thank you to our Legacy Sponsors:
Executive Sponsor:
Our 15 Visionary Sponsors show their dedication to the City’s shared success by supporting the Lancaster City Alliance.
