Meeting Agenda
Lancaster City Merchant Committee Meeting
Wednesday, September 17, 2025
8:30 a.m. to 10:00 a.m.
The Ware Center│Binns Room
- Introductions/Announcements: Marshall Snively, President, Lancaster City Alliance
- Member Spotlight: Nahual Maya Restaurant presented by Vielka Flores
- Special Presentation: Insight To Action: Your Blueprint For A Merry Q4 & Holiday Season. This follow-up to our August discussion will combine industry data and best practices with the trends, challenges, and opportunities uncovered from Lancaster’s merchants, restaurateurs, nonprofits, and family businesses. Gain insight into a clear action plan for maximizing your Q4 and 2025 holiday season, while also setting the stage for a stronger, more strategic 2026. There are still opportunities to work smarter, stand out, and keep your momentum going well beyond the holidays. Presented by Jess Wolfe, Marketing Strategist and co-founder of 51group
- Presentation: “Community Care Is Smart Business” Investing in mental health recovery through Arch Street Center is not just compassionate—it’s cost-effective. We reduce reliance on emergency services and help our members find stability, which benefits the entire city. Our impact ripples outward, creating safer, healthier streets where small businesses can grow. Presented by Susanne Hershey, Director of Development, and Dakota Ridinger, Board Member at Arch Street Center.
- Member Intra Marketing Committee Report
- Open Discussion
PLEASE NOTE: Our next Merchant Meeting will be on Wednesday, October 15, in the Binns Room.
As a non-profit organization, the Lancaster City Alliance relies on the support of our generous corporate sponsors by demonstrating their commitment to the City’s collective good through their investment in what we do.
Thank you to our Legacy Sponsors:
Executive Sponsor:
Our 15 Visionary Sponsors show their dedication to the City’s shared success by supporting the Lancaster City Alliance.
