Meeting Agenda
Lancaster City Merchant Committee Meeting
Wednesday, October 15, 2025
8:30 a.m. to 10:00 a.m.
The Ware Center│Binns Room
- Introductions/Announcements: Marshall Snively, President, Lancaster City Alliance
- Member Spotlight: Denim Coffee presented by Sarah Geissinge, Director of Strategic Partnerships
- Special Presentation: Catching Up with Discover Lancaster and its Visitor Outreach Efforts. This presentation offers an opportunity to meet and engage with the new Discover Lancaster President & CEO, Jeff Vasser. You will also discover the latest updates & fresh initiatives for area tourism. Lancaster City is a significant part of the organization’s promotional messaging and will continue to be featured prominently as things ramp up for 2026. Presented by Jeffrey Vasser, President & CEO of Discover Lancaster
- Presentation: ExtraGive 2025: Small Biz Partnering for Positive Impact. Lancaster County’s one-day, community celebration of generosity is your opportunity to support causes you care about while also elevating your business. On Friday, November 21, people from throughout Lancaster County will come together to make a positive difference in our shared community. Your business can be a catalyst while benefiting from media exposure, ExtraGive Fest, and the city-wide energy and foot traffic they create. Discover how partnering with a local nonprofit can boost your brand and create meaningful impact in our community. Presented by Tracy Cutler, Executive Vice President, Valentina Schade, Communications Manager, Ian Sanchez-Herasme, Community Relations Specialist of the Lancaster County Community Foundation
- Presentation: Lancaster City for the Holidays – Unwrap the Magic of the 2025 Holiday Season! Learn what the City has in store for this year’s celebrations—and discover how your small business can shine by partnering with marquee events like the Mayor’s Tree Lighting, December First Friday, Small Business Saturday, and Lancaster Shops Late. Presented by DJ Ramsay, Communications Manager, City of Lancaster
- Member Intra Marketing Committee Report
- Open Discussion
PLEASE NOTE: Our next Merchant Meeting will be on Wednesday, November 19, in the third-floor Atrium.
As a non-profit organization, the Lancaster City Alliance relies on the support of our generous corporate sponsors by demonstrating their commitment to the City’s collective good through their investment in what we do.
Thank you to our Legacy Sponsors:
Executive Sponsor:
Our 15 Visionary Sponsors show their dedication to the City’s shared success by supporting the Lancaster City Alliance.
